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Multiple Blogs - Want More than One?

July 14, 2009 · Posted in Blogging

Thinking about making multiple blogs? A lot of people do it, and it can be done with the right organization. Blogging is no longer the latest thing to hit the internet, it has developed past that into becoming both a viable communication tool and a valuable potential source of income. If you own and operate a blog, you are probably fully aware of both the highs and lows of the blogging process. If you feel your blog is a success, or even if you would classify it as only being on the road to success, you may have entertained the idea of starting multiple blogs. A second blog could mean more traffic and even more income, but are you ready for the commitment it takes to run more than one blog? Don’t even ask how many I have.

A second blog could mean a fresh start if there are lessons you have learned from your first blog, and things you have decided you wished you would’ve done differently. Almost every first time blogger will eventually learn new methods that they would like to implement on a new blog. MAN! Why didn’t I think of that for the first blog, you might be thinking….with another blog, you can do those things you’ve picked up along the way.

A second blog could mean accessing the potential income of a completely different niche and adding income to your online business. This can also act to stabilize inconsistent income that comes in from your first blog.

A second blog could also mean that you could become rejuvenated in your online marketing efforts. It is very easy to feel like you have fallen into a rut, sometimes the excitement of a new topic or project can really get your creative juices going.

There is a downside to running multiple blogs though too. Unless you have plans to either outsource or automate your new blog ventures, they will almost certainly require more time than you are putting in right now. I do this full time, so seriously…I am quite aware of the time crunch involved. It takes time and commitment.

You’ll also need more content since a blog’s content is really what sets it apart and gives it it’s best chance at success. Adding a second blog could mean that the first blog, or any other online projects that you currently run, becomes neglected and starts losing some of the traffic or business that you had built for it. Running multiple blogs can often cause blog owners to begin to feel overwhelmed by the pressure they put on themselves, if this were to happen to you it may mean that not only do your new blog ventures fail, but it could also cause your original blog to fail as well.

There are many reasons that make adding additional blogs to your blog portfolio a good decision, but there are also a number of things to be prepared for. While the extra income, prestige, and overall value that more blog properties added to your portfolio are nice, there are also several factors that could add up to leading them to never achieving success too. Before deciding it is time to add a new blog, it may be time to first analyze where you are right now and if all the things it takes to start a new blog will negatively affect the online projects you currently have going.

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